03.23.17 | Content Carl
With The Masters coming up in about two weeks companies have started to drop their limited edition gear for this years tourney.
Adidas -- The german shoe maker made waves last year for trying to sell off their golf brands, but they still are showing their commitment by releasing these limited edition Boost shoes for Masters week. Inspired by the famous Pimento Cheese sandwiches these Adidas Boost and like the sandwiches these shoes are fresh. The cost though not so much these will retail for $180 which is up about $40 compared to a normal edition of the boost sneakers.
Under Armour -- Also gave a very early preview Jordan Spieth's outfit for Thursday-Sunday. The first impression is Blue. Every outfit has at least one piece of blue in it especially Sunday's look where he's rocking the navy pants and royal blue polo. Overall though i like it and see how it fits into the current state of the game where there is no standout player like Woods with his bright Victory Red polo. Spieth's top is more than just a shirt its a statement on the state of the game and it future that this generation will not see one player be remembered as the decades greatest the 60s had Arnie, the 70s had Jack, the 80s Watson, the 90s had Norman, and the 00s Woods. So far though no player has truly captured the 10s. Maybe it just market research or maybe its a statement I don't know.
Nike -- Nothing yet. Will see what the giant comes out with and which star will get featured McIlroy, Day, maybe even Woods.
Drive, Chip, and Putt -- One of the biggest steps the USGA has invested in to grow the game. It is also coming up, and yes the game needs more players or there won't be any reason to cut so much grass. This though does not do that. The structure is obviously copied from the NFL's Punt, Pass, Kick but the comparison ends there the NFL's contest requires only a football. Drive, Chip, and Putt requires three clubs. This cuts the amount kids who can participate in it by a ton. Yes, some qualifying sites do provide equipment for participants, but those kids have no shot, they cant practice nearly as much as the kid who can afford clubs. The change thats needed is from the equipment companies need to get on board and realize that low margins on youth clubs will increase sales on their $500 drivers in as little as five years. There is a reason golf clubs offer low price memberships to youth and young adults it creates customers for life so hop on board TaylorMade, Callaway, Ping.
As with last week this weeks 19th hole involves beer can design. Budweiser released the other day 14 locally inspired cans for major league baseball. Unlike the plain cans released this past football season featuring the logos of NFL teams these cans are almost a work of art, and showcase something iconic and special to each of the franchises. Let us know what you think below.
Cover image is from the 13-hole short course at Bandon Dunes Resort.